FreshBox — Meal-Prep App Prototype
A meal-prep and delivery app, tested before it was built.
FreshBox — Meal-Prep App Prototype
A meal-prep and delivery app, tested before it was built.
CLIENT
FreshBox, a food tech startup.
DELIVERABLES
Core flows for meal selection, planning, and delivery • MVP prototype • User testing
YEAR
2023
TL;DR
Designed and tested a meal-prep app MVP that validated demand and surfaced operational risks early.
Translated the concept into a focused MVP, designed the core flows and UI, and ran user testing to evaluate usability, demand, and feasibility.
01
CHALLENGE
Cooking at home, made simpler
FreshBox set out to combine meal planning and ingredient delivery into one convenient experience for aspiring and occasional cooks.
02
APPROACH
Designed for quick decisions
Defined core flows for meal selection, planning, and delivery in an MVP focused on simplicity, with AI-generated food imagery to make it realistic enough to test.
03
TEST
Tested before scaling
User testing evaluated usability, demand, and operational feasibility, and exposed challenges in ingredient sourcing, delivery coordination, and backend operations.
RESULT
Validated demand early, before investing in a full build.
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CODE77® is the design practice of Ezekiel F. Flores.
CODE77® is the design practice of Ezekiel F. Flores.
© • All rights reserved.
© • All rights reserved.