WHO I AM

Data-Driven Designer

Transforming insights and data into innovative solutions that drive meaningful change.

Visual Storyteller

Harnessing the power of imagination to simplify complexity and inspire action.

Expertise

Research    •    Insight Analysis    •    Journey Mapping    •    UX / UI Design    •    Visual Design    •    Creative / Art Direction    •    B2B    •    B2C    •    SaaS    •    Marketing    •    Advertising    •    to name a few ...

HOW I WORK

Step 1

Discovery

Understanding the problem while keeping the users’ needs in mind to deliver the best results.

Step 2

Research

Gathering valuable insights and feedback to drive informed design decisions.

Step 3

Brainstorm

Exploring ideas, user journeys and flows, and solutions to define scope and requirements.

Step 4

Prototype

Testing the designs to validate solutions and identify opportunities for improvement.

Step 5

Refine

Refining and polishing the chosen direction to ensure it’s the best possible solution.

Step 6

Handoff

Working closely with engineering and product to ensure a successful handoff.

Step 7

Follow-Up

The work is not done!. Work on post-analysis to uncover ideas for improvements.

GLIMPSE INTO MY WORK

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" driving impactful solutions through data-driven design, imagination, and visual storytelling "