ABOUT

ideas, born from play

I fell in love with ideas as a kid playing Super Mario Bros. Every level was a new problem to solve, so I explored, tried different things, and kept going until something worked. Along the way, I noticed the design too. Every world had its own look, and you could tell an enemy from a coin at a glance. The design explained itself.

That curiosity stuck with me. I still chase the moment when an idea solves the problem and the design makes it obvious. That's why I've stayed a hands-on creative director and designer. I enjoy the thinking as much as the making.

Today, I use AI to explore more ideas and move faster, then bring the best ones to life with taste and judgment. Outside of work, I'm still playing games. Only now, it's with my wife and kids.