Toptal TopGear — Internal Merch Platform
Toptal's exclusive merch store, rebuilt in-house.
Toptal TopGear — Internal Merch Platform
Toptal's exclusive merch store, rebuilt in-house.
CLIENT
Toptal, a global talent marketplace. In-house.
DELIVERABLES
Platform structure and page hierarchy • Purchasing flows • Creative and design direction
YEAR
2022
TL;DR
Rebuilt Toptal's merch platform in-house, growing it from 1,200 to 10,000+ users.
Led creative direction and product design strategy to replace a vendor-run store, defining the experience and structure, and directing the design with a product designer.
01
CHALLENGE
A vendor-run store slowing everyone down
Toptal's merch platform ran through a third-party vendor, which limited flexibility, slowed updates, and created friction for internal teams and users.
Team
Requests a change
Vendor
Owns the store
Store
Waits on the vendor
Update
Lands late
02
APPROACH
Strategy first, then a simpler way to buy
Analyzed the product and its users to find usability and vendor workflow issues, then defined the platform structure, page hierarchy, and purchasing flows.
03
DESIGN
Directed for clarity and scale
Directed the visual and interaction design, keeping the interface clear and scalable for a global audience.
RESULT
92% user satisfaction after launch.
Let's build something worth noticing.
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CODE77® is the design practice of Ezekiel F. Flores.
CODE77® is the design practice of Ezekiel F. Flores.
© • All rights reserved.
© • All rights reserved.