Scion xD — Hot Lava Campaign Microsite
An interactive launch experience for Scion's limited-edition xD.
Scion xD — Hot Lava Campaign Microsite
An interactive launch experience for Scion's limited-edition xD.
CLIENT
Scion, a Toyota sub-brand. Via SolutionSet, now Epsilon.
DELIVERABLES
Hot Lava campaign concept • Interactive microsite with motion • Gamified exploration
YEAR
2008
TL;DR
Built an immersive campaign microsite for Scion's limited-edition xD Hot Lava launch.
Led creative direction and design for the launch microsite, bringing the model's bold identity to life within Scion's brand.
01
CHALLENGE
A limited edition that needed buzz
Scion, a Toyota sub-brand, wanted an interactive microsite to generate buzz around the limited-edition xD "Hot Lava" series in a memorable way.
02
APPROACH
Rooted in the Hot Lava story
Developed the Hot Lava concept around the model's bold color and attitude, collaborating with marketing on creative direction and overall experience.
03
EXPERIENCE
Built to be explored
Designed an interactive microsite with motion and gamified exploration to make the launch more engaging.
RESULT
Built buzz for a launch year of 20K+ xD sales.
Let's build something worth noticing.
WORK WITH ME
CONNECT WITH ME
CODE77® is the design practice of Ezekiel F. Flores.
CODE77® is the design practice of Ezekiel F. Flores.
© • All rights reserved.
© • All rights reserved.