PrintMo — Mascot-Led Brand Identity
A brand built around Mo the Monkey for an online printing marketplace.
PrintMo — Mascot-Led Brand Identity
A brand built around Mo the Monkey for an online printing marketplace.
CLIENT
PrintMo, an online printing marketplace by Keen Systems.
DELIVERABLES
Brand concept and positioning • Mascot character, "Mo the Monkey" • Logo, typography, and color system
YEAR
2015
TL;DR
Turned a generic print brand into a memorable, character-led identity built around Mo the Monkey.
Led the brand strategy and creative direction, collaborating with an illustrator on the character and guiding execution across digital, marketing, and merchandise.
01
CHALLENGE
A print brand that blended in
PrintMo, slang for "print more," was an online printing marketplace that needed a distinctive identity to stand out across digital and physical touchpoints.
02
APPROACH
Meet Mo the Monkey
Spotted "Mo" in the first two letters of "monkey" and concepted Mo the Monkey, with CMYK-inspired traits tied to the print industry.
03
IDENTITY
Built to flex around Mo
Defined the logo lockups, type, and CMYK-based color palette, so Mo and the wordmark work together or apart.
RESULT
An ownable identity in a crowded market.
Let's build something worth noticing.
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CODE77® is the design practice of Ezekiel F. Flores.
CODE77® is the design practice of Ezekiel F. Flores.
© • All rights reserved.
© • All rights reserved.