CODE77® creates exceptional digital design experiences that drive business growth.

 

TopGear Revamp, Toptal's eCommerce Platform

 

2023  •  Design / User Research Lead  •  Creative / Art Direction

TopGear is Toptal's exclusive eCommerce platform for branded merchandise. Toptal is a global remote company that connects businesses with the top 3% of freelance talent. The initiative aimed to revamp the platform to enhance user engagement and sales, transitioning from a third-party vendor to an in-house solution.

Problem

 

The existing platform's reliance on a third-party vendor led to a subpar user experience, hindering engagement and sales. The People Team (HR) at Toptal sought to optimize internal operations and provide a seamless user experience by overcoming these limitations.

Solution

 

As the Design Team Lead, I directed the comprehensive redesign of TopGear, focusing on user-centric enhancements. This included simplifying navigation, streamlining the checkout process, and integrating a second European warehouse to improve shipping efficiency. By leveraging Toptal's talent network, we expanded the user base from 1,200 to over 10,000, delivering an exceptional user experience and exceeding all expectations.