IMPACT SHOWCASE

Scion xD, Hot Lava microsite.

ROLE

Pitch Design, Concept Development, Creative / Art Direction, Visual Design.

Produced in 2008 for SolutionSet (now Epsilon).

Winning design for a pitch, contributing to 27,000+ in sales.

Impact

Boosted Sales — created a visually immersive and interactive adventure, leading to a remarkable surge in sales—over 270,000!

Promotion Strategy — designed out of the box solutions that spark excitement and buzz, leading to a memorable launch experience.

Produced in 2008 for SolutionSet (now Epsilon).    •    Type: Microsite design.    •    Timeline: 3 days.

The Hot Lava Series is Scion's limited-edition five-door hatchback with a unique color-changing paint job and upgraded features.

The designs below are the creatives executed for a pitch. While they are not the final design or production visuals, they showcase my creativity and how I elevate the brand with innovative, out-of-the-box solutions—even on a 3-day timeline.

The design embraced a fiery volcanic theme, featuring hot lava melting away the car's old paint to unveil its vibrant new look—an exciting tribute to Scion's adventurous spirit. Interactive manhole covers added a fun twist, revealing the car's impressive features and specs while offering downloadable screensavers and wallpapers for an immersive experience.