Green Halo, waste management.

ROLE

Design Consultant, Concept Development, Ceative / Art Direction, UX / UI Design.

PROJECT BRIEF

Empowering Businesses With Real-Time Waste Management Insights

Client

Green Halo, a SaaS company and leader in cloud-based waste management solutions, sought to expand WasteTracking.com to offer businesses real-time access to reporting on waste and recycling activities.

Goals

Provide businesses with a user-friendly platform to access real-time waste and recycling data, improving compliance monitoring and decision-making.

Challenges

The existing tools require back-end system logins, which limits accessibility and creates inefficiencies for businesses that need quick insights.

What Was Done

I collaborated closely with the CEO to shape the design process and bring innovative concepts to life. The result was a public-facing platform that delivers real-time insights without requiring a back-end login, streamlining operations and empowering its clients and businesses with immediate access to critical data.

Industry: Waste Management and Recycling  •  Produced for Green Halo  •  Product: WasteTracking.com  •  Year Shipped: 2015

VALUE CREATED

Real-Time Reporting

Giving users instant insights to drive informed decisions and streamline compliance tracking.

Brand Elevation

The new tool attracted new clients and strengthened loyalty among existing customers by addressing their needs.

FINER POINTS

Customizable Public Pages: Tailored Seamless Branding Made Simple

The public-facing pages provide a powerful opportunity for clients to showcase their unique branding and style. With Green Halo's premium customization service, clients can effortlessly transform these pages to reflect their specific identities, incorporating tailored logos, vibrant colors, and complementary typography.

Green Halo handles the entire customization process for an additional fee, ensuring that every detail aligns with the client's vision. This seamless experience delivers a polished and professional aesthetic and fortifies brand consistency and credibility. Making these pages a valid extension of the client's identity helps strengthen customer relationships and enhance their market presence.

OTHER VALUE

Launched a dynamic marketing website that significantly boosted its client acquisition efforts and enabled new partnerships with government agencies and municipalities.

The website (designed solely by me) effectively showcased the platform's compliance features and real-time reporting, aligning with its brand values and attracting high-profile clients in the public sector.