CREDE GROUP

Design explorations to enhance the look and feel while sticking to its existing guidelines.

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— THE CLIENT

A full-service Commercial Real Estate Development firm specializing in construction development, advisory, and asset and property management.

Produced in 2018.

— THE CHALLENGE

Breathe life into new content through visual communication.

This project was through a former colleague working as a UX Engineer consultant with the client. / They needed a designer to (1) translate their new content and research findings into visually appealing designs and (2) improve the overall look and feel while adhering to its existing brand and style guidelines.

— MY INVOLVEMENT

Visual explorations and design direction.

My main involvement was purely visual design — everything from aesthetic to creative and art direction. / Brainstormed creative ideas with the project team. / Improved existing styles to convey a better and more positive visual emotions. / Converted their ideas and high-level wireframes into visual concepts for approval.

before

after

— THE CREATIVES

Used emotional design to enhance user's experience and impression.

Leveraged the diagonal line from their logo as a visual element to create dynamic movement and bring life to space. / Designed easy-to-digest pages to help readers find desired actions easily and quickly. / Used emotional design to evoke positive feelings and enhance the experience. / A few of my design explorations below.