CREDE Group, digital presence.

Role:  Freelance    •    Homepage Design Proposal    •    Creative / Art Direction    •    Visual Design

PROJECT INFO

Designing a Bold Foundation for a Dynamic Digital Presence

Unselected Proposal    •    Year Shipped: 2018    •    Industry: Commercial Real Estate   •    Produced for CREDE Group

Client

Crede Group, a commercial real estate development firm, wanted new homepage designs that would serve as the foundation for updating the rest of the site's pages.

Insights

Their marketing team needed an outside designer to bring fresh creative concepts and translate the homepage wireframe into visually polished designs.

Idea

Leverage the diagonal line from their logo (see Figure 1 below) as a focal point and visual element to create a dynamic movement and bring life to space. Focus on creating a visually engaging designs with high-quality imagery that reflects their brand and organize its content to better communicate offerings.

Figure 1

Accomplishements

Although my proposal was not selected, it provided valuable insights into collaborative design as an outside designer. This project highlighted the importance of teamwork and creativity in visual design, delivering impactful designs under tight constraints and limited resources.