CREDE GROUP

Design explorations to enhance the look and feel while sticking to its existing guidelines.

Produced in 2021. Scroll down for details...

— THE CLIENT

Commercial Property

CREDE is a full-service Commercial Real Estate Development firm specializing in construction development, construction advisory, and construction asset and property management.

— THE CHALLENGE

Translate ideas to visual communication.

This project was through a former colleague working as a UX Engineer consultant with the client, and they needed a designer to (1) translate and execute their research and analysis findings into visually appealing design solutions and (2) improve the overall look and feel to enhance usability and design emotions while adhering to the existing brand and style guidelines.

— MY INVOLVEMENT

Visual explorations and design direction.

My main involvement was purely visual design — everything from aesthetic to art direction and usability. / Brainstormed creative ideas with the project team. / Improved existing styles to convey a better and more positive visual emotions. / Designed a user-friendly interface to help readers find desired actions easily and quickly. / Converted their ideas and wireframes into visual concepts for approval.

before

after

— THE CREATIVES

Emotional designs to enhance aesthetics, experience, and user's impression.

Leveraged the diagonal line from their logo as a focal point and visual element to create character and dynamic movement to bring life to space. / Organized the content and enhanced readability through visual hierarchy, balance, and airy negative spaces. / Leveraged the Gestalt Design Principles to evoke emotions. / A few of my client-approved design explorations below.