Online Presence – CODE77®

— CREDE GROUP

Helped improve its online presence to visually demonstrate its capabilities.

Produced in 2018. Scroll down for details...

— CREDE GROUP

Helped improve its online presence to visually demonstrate its capabilities.

Produced in 2018. Scroll down for details...

COMMERCIAL PROPERTY

A full-service commercial real estate development firm specializing in construction development, advisory, and asset and property management.

— MY ROLE

Concept development, creative and art direction, and UX / UI / visual design.

— PROJECT SUMMARY

Redesigned the site with enhanced content while adhering to its current style guidelines.

This project was through a former colleague who worked as a UX Engineer and consultant with the client.

I helped Crede Group improve the overall look and feel of their website with enhanced content and updated imagery to visually demonstrate their capabilities and offerings while adhering to its current brand and style guidelines. My main involvement was purely visual design, from (1) collaborating with the project team to brainstorm creative ideas, (2) to creating low-fidelity wireframes to convey visual concepts, and (3) converting wireframes to high-fidelity visual designs for final approval.

— THE CREATIVES

Clean designs to make the content stand out.

I leveraged the diagonal line from their logo as a focal point and visual element to create dynamic movement and bring life to space. I also aimed for a clean design look to create consistency and help readers navigate around the site without overshadowing its content.

A few of my final design deliverables are below.