Website Redesign – CODE77®

— CONSTITUTION GLOBAL, LLC

Redesigned the overall experience to improve credibility and provide multi-device flexibility.

Produced in 2018 for Applied Underwriters. Scroll down for details...

— CONSTITUTION GLOBAL, LLC

Redesigned the overall experience to improve credibility and provide multi-device flexibility.

Produced in 2018 for Applied Underwriters. Scroll down for details...

MERCHANT BANKING

Constitution Global, LLC is a financial institution specializing in sovereign finance and risk transfer and helping commercial sectors achieve financial goals.

— MY ROLE

Concept development, creative and art direction, and UX / UI / visual design.

— PROJECT SUMMARY

Redesigned from the ground up to improve credibility and be mobile-friendly.

The website was launched in 2000 and has yet to be updated since — the content is old, and the designs were basic with limited functionality. Plus, most of its content and pages were built in Flash, an outdated technology disabled by default on modern browsers and not accessible on mobile devices.

I helped Constitution Global redesign the overall experience and created visually modern pages to help support its refreshed content.

My involvement with this project included (1) translating their content strategy into sitemaps, flows, and segments, (2) UX / UI design audits to identify problems and areas of improvement, (3) competitive analysis to identify pros and cons, and (4) concept development, creative and art direction, UX strategy, and all of the UI / visual design.

— THE FRAMEWORK

The building blocks.

I created a collection of section templates in wireframes to use as a building block, save time and effort designing multiple pages, and be able to rapidly change and make updates based on feedback, goals, and needs.

A few examples are below.

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— THE CREATIVES

Modular designs for scalability.

The use of modularity improved the overall design process. I also implemented a grid system to help align content and elements on the page and to adapt for various screen sizes. I used high-quality stock photos to help the pages tell a story and designed visually appealing infographics to help readers process the information quickly and efficiently.

Below are a few of my final design deliverables with placeholder content, which were produced in 2018 before the rebrand to Credit Global (www.cg.com) in 2019.