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Produced in 2018 for Applied Underwriters.
Originally designed and developed in 2000, and the content and visuals need to be upddated. / Designs are basic, with limited functionality. / Some pages were developed in Flash, an outdated technology and disabled by default on modern browsers and not accessible on all devices.
Helped translate their high-level content strategy into sitemaps, flows, and segments. / Performed a UX / UI design audit to identify problems and areas of improvement. / Competitive analysis to identify pros and cons. / Concept development, creative and UX direction, and all of the visual design.
I created a collection of section templates in wireframes to use as a building block and to save time and effort designing multiple high-level full pages for concept approval. A few examples are below.
The use of modularity improved the overall design process, allowing to change and modify the designs rapidly based on the goals and needs. / Used high-quality stock photos to help the pages tell a story and designed visually appealing infographics to help readers process the information quickly and efficiently. / Implemented a grid system to help align content and elements on the page and adapt to various screen sizes. / Designed intuitive actions and navigation to help users find information quickly and easily.
Below are a few samples of my final design deliverables with placeholder content, which were produced in 2018 before the rebrand to Credit Global (www.cg.com) in 2019.
CODE77® is a registered service mark owned by Ezekiel F. Flores. It is a personal brand, alias name, and a sole proprietor, not a company or agency.
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