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Produced in 2018 for Applied Underwriters.
Originally designed and developed in 2000, and the content and visuals need to be upddated. / Designs are basic, with limited functionality. / Some pages were developed in Flash, an outdated technology and disabled by default on modern browsers and not accessible on all devices.
Helped translate their high-level content strategy into sitemaps, flows, and segments. / Performed a UX / UI design audit to identify problems and areas of improvement. / Competitive analysis to identify pros and cons. / Concept development, creative and UX direction, and all of the visual design.
I created a collection of section templates in wireframes to use as a building block and to save time and effort designing multiple high-level full pages for concept approval. A few examples are below.
The use of modularity improved the overall design process, allowing to change and modify the designs rapidly based on the goals and needs. / Used high-quality stock photos to help the pages tell a story and designed visually appealing infographics to help readers process the information quickly and efficiently. / Implemented a grid system to help align content and elements on the page and adapt to various screen sizes. / Designed intuitive actions and navigation to help users find information quickly and easily.
Below are a few samples of my final design deliverables with placeholder content, which were produced in 2018 before the rebrand to Credit Global (www.cg.com) in 2019.
CODE77® is a registered service mark owned by Ezekiel F. Flores. It is a personal brand, alias name, and a sole proprietor, not a company or agency.
Selected Works
Archives 111111Random past projects.
Archives.Random past projects.
22 TopGear, eCommerce overhauled!Case Study
TopGear, eCommerce overhauled!Case Study
22 Scion xD, Hot Lava microsite.Impact Showcase
Scion xD, Hot Lava microsite.Impact Showcase
22 So They Can Know, partner notification.Impact Showcase
So They Can Know, partner notification.Impact Showcase
22 Constitution Global, modernized!Case Study
Constitution Global, modernized!Case Study
22 Green Halo, waste management.Case Study
Green Halo, waste management.Case Study
Partner NotificationSo They Can Know. 2011.
Mobile Web AppVelocedee. 2017.
Website RedesignConstitution Global. 2018.
Design Explorations 3Crede Group. 2021.
Design ExplorationsCrede Group. 2021.
Online PresenceCrede Group. 2021.
2008 Hot Lava Series 2Scion XD. 2008.
2008 Hot Lava SeriesScion XD. 2008.
Waste Tracking 2Green Halo. 2014-2015.
Waste TrackingGreen Halo. 2014-2015.
Constitution Global 2Project type