CASE STUDY

Constitution Global, modernized!

ROLE

Lead Designer, Concept Development, Creative / Art Direction, Web Design.

Produced in 2018.

Utilized a modular design approach to modernize a legacy website, making it more engaging and intuitive.

OVERVIEW

Constitution Global, a merchant bank focused on sovereign finance and risk transfer, needed a website makeover to stay competitive, showcase its premium brand, and replace its legacy Flash-based website—an obsolete technology that struggled with mobile responsiveness and offered a poor user experience.

As the leading designer (freelance), I drove the design process, revamped the visual style, and translated insights into innovative and actionable solutions. I adopted a mobile-first, responsive design approach and implemented a modular design strategy that enhanced the design process and improved the overall user experience.

CHALLENGE

Despite the strategy team's thorough market analysis and refreshed content strategy, they struggled to execute effectively due to their outdated legacy website built with Flash—an obsolete technology that makes it hard to update and causes a poor mobile experience.

To effectively implement their strategy and highlight their brand's value, they needed a modern, scalable website that offered a seamless experience on all devices.

SOLUTION

I redesigned the website using the refreshed content strategy and created a clear, easy-to-navigate layout. I also implemented a modular design approach, focusing on mobile responsiveness to provide a seamless and enjoyable experience across all devices.

Also, I prioritized accessibility to boost user engagement, simplified the navigation for quicker access to information, and designed modern, visually appealing elements, elevating the visual experience and reinforcing our premium brand image.

Modular-based design components for flexibility, faster updates, and seamless user experience.

The modular design approach was indeed a game-changer in our process. I first started crafting the modular design components in wireframes, including headers, content grids, and image galleries, to name a few. This initial step supercharged our design process, creating a creative mix-and-match of components. The beauty of this approach was that we could integrate new content on the fly without the hassle of creating entirely new layouts. This agility enabled us to make swift updates and iterations, letting us test and validate our concepts more efficiently.

Also, I designed each component and module with responsiveness in mind, ensuring that the pages and content would look great on any device and provide a seamless user experience across all platforms.

A few examples below.

RESULTS

The redesigned website has transformed how the company aligns its strategic vision with its digital footprint. By embracing a modular design approach, we swiftly implemented a content strategy that looks fantastic and creates a more cohesive and engaging experience for users.

The redesign also enhanced user satisfaction and introduced a fresh, intuitive interface that adapts seamlessly to user needs. With improved mobile responsiveness and lightning-fast site speed, visitors can navigate effortlessly, enjoying a smooth experience regardless of their device. One of the standout features is the capability to implement future content updates independently, empowering the team to keep the site dynamic and relevant. Moreover, the sleek and modern website aesthetic beautifully aligns with the company's brand image, making a powerful statement that resonates with a wider, more engaged audience. This transformation elevates the user experience and positions the company to capture attention and foster deeper connections with its customers.

In 2019, Constitution Global underwent a vibrant rebranding, emerging as Credit Global (https://www.cg.com). This transformation beautifully preserved much of its original design and modular framework, ensuring brand continuity that resonated with long-time clients. The thoughtfulness behind this transition allowed Credit Global to maintain its core identity while seizing exciting new growth and market opportunities. It's not just a name change; it's a bold step into the future, blending the legacy of the past with the promise of what's to come!

A few of the final designs before the rebrand below.