Banana Republic, Mad Style with elegance.

Role:  Freelance    •    Print Design    •    Creative / Art Direction    •    Advertising / Visual Design

VALUE CREATED

Brand Awareness

Enhanced Banana Republic's image with Mad Style's vintage and modern elegance.

Sales Impact

Mad Style collection sales increased after catalog distribution and discounts.

PROJECT INFO

Elevating Vintage Aesthetics Through Mad Style Advertising

Year Shipped: 2013    •    Industry: Clothing Retail    •    Produced for Banana Republic    •    Agency: Skava Agency (now Infosys Equinox)

Client

Banana Republic, an established brand known for stylish and sophisticated clothing, sparked significant interest in Mad Men's vintage fashion, especially the sharply tailored look of the '60s.

Insights

Professionals, primarily in their 30s and 40s, were drawn to Mad Men's vintage trend and wanted to embrace this style while offering fresh interpretations suited to today's fashion-forward but professional market. The goal was to create a store point-of-sale (POS) catalog showcasing the Mad Style collection that mimics Mad Men's sleek, advertising-influenced visual style.

Idea

Elevate its Mad Style photography—the catalog will use a minimalist and retro aesthetic, including typography and colors, much like the advertising of the 1960s, to communicate sophistication and luxury and bring Mad Style photography to the forefront.

Accomplishments

I designed the store point-of-sale (POS) catalog, emphasizing the Mad Style collection's unique identity..