HOW I WORK

Step 1

Discovery

Understanding the problem while keeping the users’ needs in mind to deliver the best results.

Step 2

Research

Collecting insights and feedback to define deliverables and to help guide design decisions.

Step 3

Brainstorm

Diving deep into personas, user journeys and flows to define scope and requirements.

Step 4

Prototype

Testing the designs to validate solutions and identify areas for improvements.

Step 5

Refine

Refining and polishing the chosen direction to ensure it’s the best possible solution.

Step 6

Handoff

Working closely with engineering and product to ensure a successful handoff.

Step 7

Follow-Up

The work is not done!. Work on post-analysis to uncover ideas for improvements.

WORK

"

" driving impactful solutions through forward-thinking design and customer-focused experiences "

EXPERIENCE

20+

years of experience solving problems through design thinking, user-first approach, teamwork, and dynamic collaboration.

1K+

of digital creatives launched online, from ads to campaings, to websites and apps, creating impactful online experiences.

Brands / Organizations

AKQA    •    Banana Republic    •    Charles Schwab    •    Disney    •    Hitachi    •    LendingTree    •    Razorfish    •    RedBull    •    Scion    •    Toptal    •    Visa    •    Walmart    •    to name a few ...