EZEKIEL F. FLORES
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HOW I WORK
Step 1
Discovery
Understanding the problem while keeping the users’ needs in mind to deliver the best results.
Step 2
Research
Collecting insights and feedback to define deliverables and to help guide design decisions.
Step 3
Brainstorm
Diving deep into personas, user journeys and flows to define scope and requirements.
Step 4
Prototype
Testing the designs to validate solutions and identify areas for improvements.
Step 5
Refine
Refining and polishing the chosen direction to ensure it’s the best possible solution.
Step 6
Handoff
Working closely with engineering and product to ensure a successful handoff.
Step 7
Follow-Up
The work is not done!. Work on post-analysis to uncover ideas for improvements.
WORK
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" driving impactful solutions through forward-thinking design and customer-focused experiences "
AKQA • Autodesk • Banana Republic • Carat Interactive • Charles Schwab • Extractable • Hitachi • LendingTree • Like.com (acquired by Google) • Microsoft • Razorfish • RedBull • Scion • SolutionSet (now Epsilon) • Triad Digital Media (acquired by Axis) • Visa • Walmart • Zecco (now Ally) • to name a few ...